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Social, environmental and ethical factors affect the foods that consumers buy.
Social factors are things that affect lifestyle, such as religion, family or wealth. These can change over time. Food developers need to be aware of these changes to make foods that meet the needs of consumers. Environmental factors are things that help reduce the impact of food production on the environment and might cause someone to choose to buy a product. For example, locally produced food doesn't have to be transported as far, so less CO2 is produced. This means there is less of an impact on the environment. Ethical factors are things that can be seen as morally right by the public, they are less likely to buy from a company that uses methods they disprove of. For example, buying fair trade food which provides farmers with better working conditions, rather than buying from any old company that may pay its workers little and make them work in despicable conditions. |